November 14th Morgantown – Waterfront Place
November 15th So. Charleston – Holiday Inn & Suites – (formally Ramada)

Think Like an Adman and Sell like a Madman with Paul Weyland

In this session local broadcast sales expert Paul Weyland shows you how to take control of the front-end of the local direct sale (the creative idea) and the back-end, asking for and getting an annual commitment.  Weyland covers how to come up with million-dollar ideas your clients will want to buy, at rate card. Then Paul shows you how to do a simple ROI calculation that motivates clients to want to triple or quadruple their investment on your station, regardless of your rates, ratings, market size or format.

You’ll also learn the importance of cutting through clutter by using headlines that compel local decision makers to return your calls and emails, how to draft a proposal that your clients will want to read and why your price is the last thing you should compromise when trying to attract new business, even in a recession.

Then, Weyland opens up the session to attendees and takes on any product/service category you can think of. On the spot, we’ll come up with great ideas you can take back to your market and use immediately. Because this is a Paul Weyland session not only will you come away with dozens of ideas you can use immediately, but you’ll also be thoroughly entertained, laughing until your makeup runs down your face and your cheeks hurt. Plus a few other topics we are going to throw in the mix.

2012 Registration Morgantown - Paul Weyland.pdf	[ ]	59 Kb
2012 Registration South Charleston - Paul Weyland.pdf	[ ]	63 Kb

West Virginia’s anti-texting law sends a clear message to drivers: keep both hands on the wheel and “just drive.”The new traffic safety law, W. Va. Code § 17C-14-15, aims to prevent distracted driving and establishes traffic offenses for operating a motor vehicle while texting or using a cell phone unless the use is accomplished by hands-free equipment.

Effective July 1, 2012, the new law makes texting while driving a primary offense and makes using a cell phone without hands-free equipment a secondary offense. On July 1, 2013, hand-held cell phone use while driving will become a primary offense as well.

RADIO                                                      MARKET                       CREDIT FOR THE AWARD

AC/Oldies Station of the Year
WWLW – Clarksburg                                     Large                          WWLW Magic 106.5
WHAJ – Bluefield                                          Medium                       WHAJ J104
WDYK – Cumberland                                     Unranked                    WDYK FM Magic 100.5

CHR Station of the Year
WVAQ – Morgantown                                   Large                          WVAQ FM
WKQB-WKQR – Bluefield                                Medium                       Kiss FM
WQZK – Keyser                                            Unranked                    WQZK FM

By Scott R. Flick

Following many months of debate and after trying several potential legislative vehicles, the House and Senate finally enacted spectrum auction legislation as part of the bill to extend payroll tax cuts for another year. It was signed by the President last week, and for those following the process for the past two years, the result was somewhat anticlimactic. That is mostly good news for broadcasters, as the NAB was successful in ensuring that the law contains enough protections for broadcasters to prevent the spectral Armageddon that it once appeared broadcasters might face.